what’s the logic behind?? ~ 怎么解释背后的逻辑??

**** unsweetened orange juice DRINK: S$2.90
**** orange juice DRINK: S$ 2.70

now, one would assume that special processing is done to “unsweeten” the orange juice, resulting in the slightly higher cost, right?? but no… both are fruit juice DRINK. which means that it is essentially a drink that contains some fruit juice and sweetened with sugar. ingredients on the unsweetened orange juice DRINK: orange concentration, water and permitted preservative. ingredients on the orange juice DRINK: orange concentration, water, freshly Squeezed orange juice, refined cane sugar, Glucose, permitted preservative and orange essence. so, is **** company charging people extra for the word “unsweetened”?? they even get to save on the refined cane sugar and Glucose.

in our busy world, how many of us have actually analysed food labels and nutritional tables?? in this case, are we paying more for a catchy UNSWEETEN label??


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Originally uploaded by yl.

某某品牌的“无糖”橙汁水: S$2.90
同品牌的橙汁水: S$ 2.70

看到这样的标志,通常人们会想:或许是因为特别的处理让橙汁“无糖”,才会有较高的标价,对吗??但是不然。。。因为它们都是果汁水,也就是说成分除了少许的果汁,就是糖了。“无糖”橙汁水的成分有:橙制原料、水和保鲜料。同品牌橙汁的成分有:橙制原料、水、鲜橙汁汁、加工糖、葡萄糖、橙精和保鲜料。基本上,这家公司是让消费者为了“无糖”二字而付多余的钱吗?他们甚至还省了加糖的原料和过程。

在我们忙碌的生活当中,有几个人真正去研究食品的成分标签与营养成分呢??在这个情况下,我们是不是为了那“无糖”的美丽标语而多付了不必要的钱呢??

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9 Responses to what’s the logic behind?? ~ 怎么解释背后的逻辑??

  1. the diva says:

    hahahaha… because in the sweetened one, the manufacturer uses less REAL juice since the taste is provided by the SUGAR lah..

  2. YL says:

    orrrrrrrrrrhhhhhhh!!! now that makes sense to my pea-sized brain!!

  3. king's wife says:

    it’s probably just a perception. We think unsweetened seems healthier, so willing to pay more.

  4. the diva says:

    OMG YL! You’ve been tomorrowed again leh!

    Hahaha… this time I registered with tomorrow lah, so that I won’t be an Anon Coward again.

  5. YL says:

    king’s wife: yeah… i used to think so too… until i realised wat “healthy” stuff i have been plying myself with… :P

    the diva: thanks!! you have stepped out of the closet!!:P

  6. Fannie says:

    sweetened or unsweetened…I can’t really take OJ.

    I believe…the unsweetened is more expensive because it was believed that they use more oranges for the juice instead of syrup :D

    That’s only my guess lah! :)

  7. YL says:

    hahaha… Fannie, you are just like me… cant take OJ… the throat will get itchy and stuff. :p

  8. Zara's mum says:

    Like what The Diva and Fannie said, unsweatened means more juice, since the taste cannot be enhanced with sugar.. or sugar water.

    I normally go for the unsweetened ones if I have the option.

    Btw, the photo that you’d posted, with a difference of $0.15? I don’t think they are giving you much extra, some more the sweetened one has ORANGE JUICE, where as the non-sweetened only has CONCENTRATE.. That is questionable.

    I normally will read labels of food I buy.. just to see for the price I’m paying, what am I getting, esp the first few ingredients.

  9. YL says:

    yeah!! i find that a lot of the merchants these days like to play on the “health” card without giving a damm on whether it really fits the label. not until someone gets hurt i supposed!!!

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